Strategic Leadership Blog

As we learned in the previous post, Relationship Managers focus on creating additional value for the client company that has nothing to do with sales which is the main function …

According to “Research Links Customer Satisfaction to Stock Returns,” a report from the CFI Group, “Customer satisfaction is directly linked to stock market performance. Companies with high scores on the …

It’s important to differentiate whether your IT vendor has assigned an Account Manager to oversee activities on your behalf, or a Relationship Manager. This may at first sound like only …

Solugenix Marketing Manager Crystal Kolosick recently sat down with Dr. Donna G. Hartzfeld, Ph.D. who is an FDA consultant with more than 20 years of experience. Dr. Hartzfeld Joined Crystal …

By Kendall Mathews The tale of the fox and the gingerbread man can teach us a lot about medical device manufacturer (MDM) and health product company marketing challenges through its …

By Kendall Mathews For Medical Device Manufacturers (MDM) and other healthcare product companies, marketing challenges stem from a lack of understanding your customer journey goals as well as regulatory compliance …