Strategic Leadership Blog

Solugenix Marketing Manager Crystal Kolosick recently sat down with Dr. Donna G. Hartzfeld, Ph.D. who is an FDA consultant with more than 20 years of experience. Dr. Hartzfeld Joined Crystal …

By Kendall Mathews The tale of the fox and the gingerbread man can teach us a lot about medical device manufacturer (MDM) and health product company marketing challenges through its …

By Kendall Mathews For Medical Device Manufacturers (MDM) and other healthcare product companies, marketing challenges stem from a lack of understanding your customer journey goals as well as regulatory compliance …

When considering a business services company for, say, customer service support, there are metrics galore to study before making your decision. With so much data available to guide the decision …

Traditionally, professional services were priced the same way as most business operations — the bigger the project, the bigger the head count. Under this model, labor was seen primarily as …

Have you ever read something that changed your thinking, really changed it? I’m not talking about merely sharing a different point of view or even teaching you something new. I’m …