Strategic Leadership Blog

It’s important to differentiate whether your IT vendor has assigned an Account Manager to oversee activities on your behalf, or a Relationship Manager. This may at first sound like only …

Solugenix Marketing Manager Crystal Kolosick recently sat down with Dr. Donna G. Hartzfeld, Ph.D. who is an FDA consultant with more than 20 years of experience. Dr. Hartzfeld Joined Crystal …

By Kendall Mathews The tale of the fox and the gingerbread man can teach us a lot about medical device manufacturer (MDM) and health product company marketing challenges through its …

By Kendall Mathews For Medical Device Manufacturers (MDM) and other healthcare product companies, marketing challenges stem from a lack of understanding your customer journey goals as well as regulatory compliance …

When considering a business services company for, say, customer service support, there are metrics galore to study before making your decision. With so much data available to guide the decision …

Traditionally, professional services were priced the same way as most business operations — the bigger the project, the bigger the head count. Under this model, labor was seen primarily as …